You’ve probably heard it a hundred times: freshly ground beans bring out the best in your coffee.
And yes, freshly ground coffee matters. It protects aromas, preserves flavor, and can make a noticeable difference in the cup. But here’s a better question:
What matters more than freshly ground coffee?
We argue: Enjoying it.
Truth is, if grinding your coffee becomes a point of friction—if it’s one more thing between you and your morning ritual—skip it.
Coffee shouldn’t feel like a chore.
It should feel like a breath, a pause, a moment that works with your day—not against it.
I've stopped grinding coffee when I'm not at home.
If I'm camping, I'd rather spend the morning around a fire with friends than continually grinding coffee to keep the French Press full.
If I'm traveling, I'm packing ground coffee. A grinder is one less thing to pack, carry, and keep track of.
All this to say, if you're not enjoying the ritual, simplify.
Pre-ground coffee might loses some nuance, sure. But if grinding fresh turns into frustration, rushed mornings, or skipping coffee altogether, what’s actually lost?
We roast our coffees to be balanced and forgiving. Coffees like Summer Solstice are packaged in cans that help preserve freshness and coffee flavor.
Because the best coffee isn’t the one brewed under perfect conditions.
It’s the one that keeps you coming back to the cup.